Wavana http://blog.wavana.com News posterous.com Tue, 31 Aug 2010 04:28:00 -0700 London Tube Exits listed as Apple 'Staff Favourite' on the App Store http://blog.wavana.com/london-tube-exits-listed-as-apple-staff-favou http://blog.wavana.com/london-tube-exits-listed-as-apple-staff-favou

London Tube Exits listed as Apple 'Staff Favourite' on the App Store. 

 We are very pleased to see Tube Exits listed as an Apple Staff Favourite on the iTunes App Store this week.  It is very humbling to receive such praise again in such a competitive app market place. We are busy working on implementing various suggestions from our wonderful customer base and hope to have these live on the App Store soon. 

We are also happy to share with you that being featured on the App Store has an enormously positive impact on downloads.  Over the last week since being featured our downloads for Tube Exits have risen to approximately five times their normal levels.  This has helped Tube Exits to rise from about #12 to #4 in the highly competitive ‘Travel’ category on the App Store.   Our experience is that being featured on the App Store is the single biggest driver of sales activity - and this includes comparing against being featured on prime time TV.

What we continue to value most, however, is keeping our users happy.  Not only do we want them to be satisfied with their decision to download Tube Exits, but also it helps us to continue to invest time in Tube Exits if they tell their friends about it, ie word of mouth.  Some apps come in with a blaze of publicity and may be featured in the ‘New and noteworthy’ section, but without a compelling app that keeps people coming back, it’s unlikely to last the test of time on the App Store.

We hope that our continued efforts to update Tube Exits with new features and updated platform exits information keep users happy and encourages them to tell their friends about Tube Exits.  

Look out for a new update in the next week or so.


Staff_favourite_screenshot_-_a

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/588782/Wavana-Logo-Square.png http://posterous.com/users/5AfObhhw9sdP Wavana Wavana Wavana
Wed, 07 Jul 2010 06:02:00 -0700 Tube Exits celebrates first year anniversary http://blog.wavana.com/tube-exits-celebrates-first-year-anniversary http://blog.wavana.com/tube-exits-celebrates-first-year-anniversary On 16 June 2009 we launched “Tube Exits”, our first app on the iTunes App Store.   This followed months of hard work, including travelling to all 700 platforms across the London Underground. 

Over the last 12 months it has been so pleasing to get such favourable coverage by Apple, the media and app users.  This includes being featured on iTunes, the Guardian and BBC’s The One Show.   We consistently remain in the top #15 in Travel category and hope that our ongoing support of Tube Exits will help us to remain there for some time to come.

We credit our loyal and savvy user base for making a big contribution to Tube Exits’ ongoing development, including suggesting new features and notifying us of any exit changes, such as those arising from renovation works.  Example new features include journey times, exact door precision in zone 1, showing which side of carriage to exit, adding the DLR and introducing a shortest journey calculator.

Since launching Tube Exits we have also launched Paris Metro Exits and Berlin u-Bahn Exits (including on Vodafone 360 app store ) and have plans to introduce this concept to additional cities and emerging mobile platforms,  such as Android.

Permalink | Leave a comment  »

]]>
http://files.posterous.com/user_profile_pics/588782/Wavana-Logo-Square.png http://posterous.com/users/5AfObhhw9sdP Wavana Wavana Wavana